On the 23d of March  2016 the representatives of Kharkiv’s IT cluster consisting of CEOs of companies ArtLemon (Maksim Samko), Promodo (Alexander Kolb), WeblinePromotion (Vitaly Kravchenko), Guru IT Marketing had a very fruitful  meeting responding to the suggestion of teachers of S. Kuznets Kharkiv National University of Economics Iryna Zolotaryova, Alexei Besedovskii, Natalia Strupynska and the  team of teachers-enthusiasts to develop a common course on Internet marketing and train the most motivated students.