On the 23d of March  2016 the representatives of Kharkiv’s IT cluster consisting of CEOs of companies ArtLemon (Maksim Samko), Promodo (Alexander Kolb), WeblinePromotion (Vitaly Kravchenko), Guru IT Marketing had a very fruitful  meeting responding to the suggestion of teachers of S. Kuznets Kharkiv National University of Economics Iryna Zolotaryova, Alexei Besedovskii, Natalia Strupynska and the  team of teachers-enthusiasts to develop a common course on Internet marketing and train the most motivated students.

We were talking about complex and important things, how to present the educational material properly and interestingly, how to share experience of the best practicing IT marketers. We talked also about Performance and Non-performance marketing and, of course, strategy. The syllabus of the course was outlined and soon it is going to be launched.

The first students of the internet marketing course are going to be the students of Franco-Ukrainian MBA double degree program «Business Informatics» of Université Lumière Lyon 2 and S. Kuznets KhNUE (http://french.hneu.net/).

Also, the Internet marketing course will be presented and tested as a part of the European project ERASMUS + MASTIS «Creation of Modern Master’s Program in Information Systems» 561,592-EPP-1-2015-1- FR-EPPKA2-CBHE-JP (www. Mastis. pro).